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Thom Tillis faces a big obstacle as he tries to catch up in the final days: Thom Tillis.
 
If you turn off the sound and just watch Tillis, you’ll see the problem he has swaying undecided voters, especially those Walmart (or Target) moms who haven’t made up their minds yet.
 
Tillis can look cold, mean, even cruel. His countenance has the air of the management consultant he was, a tough guy who tells the CEO to eliminate that operation and lay off those employees.
 
He can’t help it even in his own positive ad. He addresses the camera, and it seems that we’re going to see a soft, friendly side. Then he sticks it to Senator Hagan, calling her a rubber-stamp. Where did Mr. Nice Guy go?
 
Contrast Tillis with another US Senate challenger, Scott Brown in New Hampshire (by way of Massachusetts). Clearly, Brown is a carpetbagger, a brazen opportunist and dumb as a bag of rocks. But, just as clearly, he seems to be a fun, friendly guy, a guy you’d like to have a beer with, as they say.
 
At this point in this race, undecided voters are looking for something to hang their hats on. It may not be an issue or a new piece of information. It may just be that human intuition about who you like and trust.
 
Tillis loses that test.
 

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