Last July a Super PAC ran an ad telling voters George Holding wanted to deny insurance coverage to people with pre-existing conditions. Three weeks later, when Holding’s campaign polled, only a few voters had believed the ad. It hadn’t worked. But Linda Coleman and Democratic Super PACs didn’t give up. They continued to hammer away but no matter how many times they repeated that charge only a fraction of the voters believed it.

Last fall, four controversial Constitutional Amendments were on the ballot. The Republican Party went to work to convince people to vote for all four – and the Democratic Party urged people to vote against all four. What happened? Voters passed two and defeated two. They voted to cap income taxes and for voter ID’s but voted against two amendments to take power away from the Democratic Governor and give it to the Republican General Assembly.

A lot of mischief makers in political campaigns believe all they have to do is spin a tale and, since voters are gullible, they’ll fall for it. But those Constitutional Amendments, and Linda Coleman’s ad, are signs that’s wrong.