Watch What You Think
2009-10-22 - by
Public Policy Polling did a poll that seems obvious: Fox viewers don’t like Obama, and MSNBC viewers do.
But the point was reinforced last week by Jason Kilar, CEO of Hulu (and UNC grad), in a talk in Chapel Hill.
Kilar said the Internet is essentially a tool that enables us to watch only what we want to watch.
The last episode of “MASH” had 100 million viewers – the largest TV audience ever.
That will never happen again in a world of 300 channels – and millions of Internet sites.
The great challenge in political communications today is how to reach that fragmented audience.
Watch What You Think
2009-10-22/
Public Policy Polling did a poll that seems obvious: Fox viewers don’t like Obama, and MSNBC viewers do.
But the point was reinforced last week by Jason Kilar, CEO of Hulu (and UNC grad), in a talk in Chapel Hill.
Kilar said the Internet is essentially a tool that enables us to watch only what we want to watch.
The last episode of “MASH” had 100 million viewers – the largest TV audience ever.
That will never happen again in a world of 300 channels – and millions of Internet sites.
The great challenge in political communications today is how to reach that fragmented audience.