Twitter Patter

Just before the game last night, Bob Etheridge – or @Etheridge4Gov – tweeted: “Who are you all pulling for in the big game tonight? Both UNC and Duke are good teams, it will be a close one – that’s for sure.”
 
Someone shot back: “bob, gonna need you to take a stand on this one to get my vote for nc gov.”
 
Another: “Couldn’t make up his mind on this either, huh?”
 
Thus the perils of politicians tweeting. Too many – I’m talking about you too, Pat McCrory and Bill Faison – have all the authenticity of a Patriotic Message from Beloved Comrade Leader Kim Jung-un.
 
I don’t think this is what my digital gurus Luther Snyder and Nation Hahn have in mind for campaigns.
 
Rule No. 1: Politicians need to tweet for themselves, not have some aide do it. (It’s easy; if you can make a call on a cell phone, you can tweet.) And don’t send a message that sounds like it was written by committee.
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Gary Pearce

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Twitter Patter

Just before the game last night, Bob Etheridge – or @Etheridge4Gov – tweeted: “Who are you all pulling for in the big game tonight? Both UNC and Duke are good teams, it will be a close one – that’s for sure.”
 
Someone shot back: “bob, gonna need you to take a stand on this one to get my vote for nc gov.”
 
Another: “Couldn’t make up his mind on this either, huh?”
 
Thus the perils of politicians tweeting. Too many – I’m talking about you too, Pat McCrory and Bill Faison – have all the authenticity of a Patriotic Message from Beloved Comrade Leader Kim Jung-un.
 
I don’t think this is what my digital gurus Luther Snyder and Nation Hahn have in mind for campaigns.
 
Rule No. 1: Politicians need to tweet for themselves, not have some aide do it. (It’s easy; if you can make a call on a cell phone, you can tweet.) And don’t send a message that sounds like it was written by committee.
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Gary Pearce

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