The Real Campaign
January 16, 2010 - by
Nearly 50 years ago, Theodore White wrote a book, The Making of the President, that changed how campaigns are covered.
Now Mark Halperin and John Heilemann have revolutionized the genre again with Game Change – in a way that says a lot about today’s politics, communications and culture.
White told the inside story of how John Kennedy and his brain trust won the presidential election. No one before had ever gone inside campaigns that way.
Halperin and Heilemann dove deeper – into the deepest, darkest corners of politics. They interviewed dozens of people who worked in the campaigns, gave them anonymity and let them talk, dish and gossip – which campaign people love to do.
Tell us everything that happened, went the authors’ siren song. Let ‘er rip. Give us the seamiest, sexiest details. Settle all your scores. Get back at all your enemies – inside and outside your campaign.
The book has barely hit the shelves, and it already has rocked Sarah Palin, John McCain, Bill and Hillary Clinton, Harry Reid and John and Elizabeth Edwards.
From now on, anyone who works in a presidential campaign will have to expect that their every word, every conference call, every meeting, every outburst, every screw-up, every embarrassing moment will be revealed to the world.
Teddy White made campaigns look like smoothly running engines where all goes according to plan.
H&H reveal the reality: Campaigns are exercises in human frailty, futility and frustration.
The Real Campaign
January 16, 2010/
Nearly 50 years ago, Theodore White wrote a book, The Making of the President, that changed how campaigns are covered.
Now Mark Halperin and John Heilemann have revolutionized the genre again with Game Change – in a way that says a lot about today’s politics, communications and culture.
White told the inside story of how John Kennedy and his brain trust won the presidential election. No one before had ever gone inside campaigns that way.
Halperin and Heilemann dove deeper – into the deepest, darkest corners of politics. They interviewed dozens of people who worked in the campaigns, gave them anonymity and let them talk, dish and gossip – which campaign people love to do.
Tell us everything that happened, went the authors’ siren song. Let ‘er rip. Give us the seamiest, sexiest details. Settle all your scores. Get back at all your enemies – inside and outside your campaign.
The book has barely hit the shelves, and it already has rocked Sarah Palin, John McCain, Bill and Hillary Clinton, Harry Reid and John and Elizabeth Edwards.
From now on, anyone who works in a presidential campaign will have to expect that their every word, every conference call, every meeting, every outburst, every screw-up, every embarrassing moment will be revealed to the world.
Teddy White made campaigns look like smoothly running engines where all goes according to plan.
H&H reveal the reality: Campaigns are exercises in human frailty, futility and frustration.