What Makes a Wave Election?

What creates a wave election?

Two things.

Here’s one: In 1988, 1990 and 1992 Congressman David Price, a popular Democratic incumbent in a Democratic district, received over 100,000 votes in each election and won easily. Then, in 1994, a wave election came along that favored Republicans. Democrats didn’t vote and David Price received 76,000 votes and lost by a thousand votes.

That’s the first factor: In a wave election one party’s turnout plummets.

Here’s the second: In 2008, Swing Voters split in a way that allowed Barack Obama to narrowly win North Carolina. But in 2010, those same swing voters did an about-face and overwhelmingly voted against Democratic candidates. And that’s the second factor: Swing voters overwhelmingly vote for one party over the other.

And when both those forces hit in the same election they create a powerful political wave.

In Wisconsin last week there was a State Senate race in a district Donald Trump had won by 17 points – this time a Democratic candidate won the same district by 10 points. That’s a sign of a Democratic wave.

Can a Republican candidate overcome a Democratic wave? Yes. But he has to understand the ground beneath his feet is about to shift.  The world around him has changed and he can’t ignore the changes. Re-running last year’s campaign won’t work this year.  

The problem is old habits die hard and candidates, like most of us, like to ignore changes.

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Carter Wrenn

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What Makes a Wave Election?

What creates a wave election?

Two things.

Here’s one: In 1988, 1990 and 1992 Congressman David Price, a popular Democratic incumbent in a Democratic district, received over 100,000 votes in each election and won easily. Then, in 1994, a wave election came along that favored Republicans. Democrats didn’t vote and David Price received 76,000 votes and lost by a thousand votes.

That’s the first factor: In a wave election one party’s turnout plummets.

Here’s the second: In 2008, Swing Voters split in a way that allowed Barack Obama to narrowly win North Carolina. But in 2010, those same swing voters did an about-face and overwhelmingly voted against Democratic candidates. And that’s the second factor: Swing voters overwhelmingly vote for one party over the other.

And when both those forces hit in the same election they create a powerful political wave.

In Wisconsin last week there was a State Senate race in a district Donald Trump had won by 17 points – this time a Democratic candidate won the same district by 10 points. That’s a sign of a Democratic wave.

Can a Republican candidate overcome a Democratic wave? Yes. But he has to understand the ground beneath his feet is about to shift.  The world around him has changed and he can’t ignore the changes. Re-running last year’s campaign won’t work this year.  

The problem is old habits die hard and candidates, like most of us, like to ignore changes.

Avatar photo

Carter Wrenn

Categories

Archives