Richard Moore’s ad strategy doesn’t add up.

Last week, his campaign pulled their ads off the air – after one public poll showed Beverly Perdue increasing her lead.

The Moore campaign said the ads were pulled because the presidential campaign may soon dominate the air wars. That makes no sense. If that were so, wouldn’t the Moore campaign increase its buy now?

A more likely explanation is that Moore’s ads haven’t worked.

Their message has been tough talk. Moore has attacked government studies and commissions, criticized wasteful spending and boasted of his record as a crime-fighting prosecutor and disaster manager. Guy Talk, in other words.

Perdue’s ads have been Girl Talk. The little guy who grew up thinking she could do anything. Health care, especially.

Moore’s ads make him look like a Republican. Maybe that’s why they run so much on Fox News.

Perdue’s ads may be more in tune with the Democratic primary voters.

Click Here to discuss and comment on this and other articles.