Do You Know Jack Yet?

Jack Nichols, running for State Senate in Wake County, has an interesting strategy. He has been running TV ads on cable news during busy political times.



His consultants, Mike Davis and Perry Woods, say the ads are aimed at high-information primary voters.



The strategy makes sense. So does the message: Jack is a progressive who played a key part in Smart Start in Wake County. (If only the ads said, “Jim Hunt’s Smart Start program.”)



The question is: Will the ads run past Tsunami Tuesday, February 5?



If you’re going on TV, stay on TV. Otherwise, voter recall slips.



Josh Stein, who’s also running in the primary, says he has raised $133,000. How long before he goes on TV?



The first campaign I worked in was 1976. Jim Hunt’s first race for Governor. Joe Grimsley, the campaign manager, had a sign in his office that said “GOTV.” I thought it meant “Get On TV.” Turned out it was “Get Out the Vote.”



I still like Get On TV. The candidate who does first usually wins. If he or she stays on.



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Gary Pearce

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Do You Know Jack Yet?

Jack Nichols, running for State Senate in Wake County, has an interesting strategy. He has been running TV ads on cable news during busy political times.



His consultants, Mike Davis and Perry Woods, say the ads are aimed at high-information primary voters.



The strategy makes sense. So does the message: Jack is a progressive who played a key part in Smart Start in Wake County. (If only the ads said, “Jim Hunt’s Smart Start program.”)



The question is: Will the ads run past Tsunami Tuesday, February 5?



If you’re going on TV, stay on TV. Otherwise, voter recall slips.



Josh Stein, who’s also running in the primary, says he has raised $133,000. How long before he goes on TV?



The first campaign I worked in was 1976. Jim Hunt’s first race for Governor. Joe Grimsley, the campaign manager, had a sign in his office that said “GOTV.” I thought it meant “Get On TV.” Turned out it was “Get Out the Vote.”



I still like Get On TV. The candidate who does first usually wins. If he or she stays on.



Click Here to discuss and comment on this and other articles.

Posted in ,
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Gary Pearce

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