A Backfire…
I woke up this morning, turned on the TV, and there was an ad from Mitch McConnell’s Senate Leadership Fund basically calling Cal Cunningham a no good low-life scumbag – it was immediately followed by an ad for Cal Cunningham with Cunningham in it talking sweet and grinning, saying he disagreed with Thom Tillis about healthcare. Now, I don’t buy Cal Cunningham’s sweet talk but just by not looking like a low-life he won that round.
Over here, on the Republican side of the aisle, a lot of campaigns think just like the Senate Leadership Fund – they figure calling Democratic candidates low-lifes wins elections. Meantime, on the other side of the aisle, a lot of Democrats have figured out those types of ads often backfire, especially with swing voters Thom Tillis needs.
Mitch McConnell’s SuperPAC walked into a trap.
A Backfire…
I woke up this morning, turned on the TV, and there was an ad from Mitch McConnell’s Senate Leadership Fund basically calling Cal Cunningham a no good low-life scumbag – it was immediately followed by an ad for Cal Cunningham with Cunningham in it talking sweet and grinning, saying he disagreed with Thom Tillis about healthcare. Now, I don’t buy Cal Cunningham’s sweet talk but just by not looking like a low-life he won that round.
Over here, on the Republican side of the aisle, a lot of campaigns think just like the Senate Leadership Fund – they figure calling Democratic candidates low-lifes wins elections. Meantime, on the other side of the aisle, a lot of Democrats have figured out those types of ads often backfire, especially with swing voters Thom Tillis needs.
Mitch McConnell’s SuperPAC walked into a trap.