The Golden Rule

Here’s the Golden Rule of Politics: “Them that has the gold (to buy TV time) rule.” So it is with the Democratic governor’s race.
 
Bob Etheridge had a lead in initial polls. I thought he won the debates. But Walter Dalton is winning where it counts: on TV ads.
 
Public Policy Polling reports that “the race is now basically a tie” with Dalton at 26 percent and Etheridge at 25 percent. Bill Faison is at 5 percent, just ahead of Bruce Blackmon and Gary Dunn.
 
PPP’s analysis: “Dalton’s name recognition is on the rise since he began running television ads, and Democrats are responding positively to him.”
 
Dalton’s ad works because it’s simple. It builds on the humorously repetitious “Walter Dalton” refrain of 2008 and adds a message: “Great jobs grow from great schools.”
 
This is not rocket science, folks.
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Gary Pearce

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The Golden Rule

Here’s the Golden Rule of Politics: “Them that has the gold (to buy TV time) rule.” So it is with the Democratic governor’s race.
 
Bob Etheridge had a lead in initial polls. I thought he won the debates. But Walter Dalton is winning where it counts: on TV ads.
 
Public Policy Polling reports that “the race is now basically a tie” with Dalton at 26 percent and Etheridge at 25 percent. Bill Faison is at 5 percent, just ahead of Bruce Blackmon and Gary Dunn.
 
PPP’s analysis: “Dalton’s name recognition is on the rise since he began running television ads, and Democrats are responding positively to him.”
 
Dalton’s ad works because it’s simple. It builds on the humorously repetitious “Walter Dalton” refrain of 2008 and adds a message: “Great jobs grow from great schools.”
 
This is not rocket science, folks.
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Gary Pearce

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