UNC PR

Why does a university with so many journalism and PR grads get such bad PR in media outlets where lots of UNC grads work?
 
After Dan Kane’s report in The News & Observer Sunday – not to mention this weekend’s games – those grads might ask: Why did they hire a Duke guy for $180,000 to help with PR?
 
And Republicans writing UNC’s budget in Raleigh might ask: Why did they hire a Bill Clinton guy? (Yes, it’s foundation money, not taxpayer money. Tell it to the legislature.)
 
Here’s some free PR advice from an N.C. State guy who, believe it or not, values UNC and what it means for North Carolina: Take the $180,000 and hire a bunch of recent J-school grads who can’t find jobs. Put them to work catching up on all the public-records requests. While they’re at it, have them write up what they find.
 
You’ll get good PR for being responsive. And you might learn something that the half-million-dollar Martin report didn’t tell you.
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Gary Pearce

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UNC PR

Why does a university with so many journalism and PR grads get such bad PR in media outlets where lots of UNC grads work?
 
After Dan Kane’s report in The News & Observer Sunday – not to mention this weekend’s games – those grads might ask: Why did they hire a Duke guy for $180,000 to help with PR?
 
And Republicans writing UNC’s budget in Raleigh might ask: Why did they hire a Bill Clinton guy? (Yes, it’s foundation money, not taxpayer money. Tell it to the legislature.)
 
Here’s some free PR advice from an N.C. State guy who, believe it or not, values UNC and what it means for North Carolina: Take the $180,000 and hire a bunch of recent J-school grads who can’t find jobs. Put them to work catching up on all the public-records requests. While they’re at it, have them write up what they find.
 
You’ll get good PR for being responsive. And you might learn something that the half-million-dollar Martin report didn’t tell you.
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Gary Pearce

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