Two Super PACs: A Negative Ad and a Positive Ad
In a fallen world the ‘negative’ (the bad thing) has great power, especially in an election where voters are choosing between two candidates they dislike. For example, six years ago, President Obama didn’t win by running ads praising Obama’s accomplishments – he defeated Romney by telling voters Romney was ‘an out-of-touch billionaire.’ And remember ‘Crooked Hillary?’ That’s how Trump defeated Clinton.
In July, a Democratic Super PAC spent $500,000 airing a ‘negative ad’ about George Holding, basically saying ‘Vote against George Holding because he voted to hurt people with pre-existing conditions healthcare.’
They were charging down the ‘negative attack’ road but there was one problem: Their ad wasn’t true.
And when George Holding explained that the Republican plan to replace Obamacare – which he’d voted for – did require insurance companies to cover people with pre-existing conditions, the Democratic Super Pac’s ad backfired on Linda Coleman. Which should be a lesson to both candidates and Super PACs.
Two Super PACs: A Negative Ad and a Positive Ad
In a fallen world the ‘negative’ (the bad thing) has great power, especially in an election where voters are choosing between two candidates they dislike. For example, six years ago, President Obama didn’t win by running ads praising Obama’s accomplishments – he defeated Romney by telling voters Romney was ‘an out-of-touch billionaire.’ And remember ‘Crooked Hillary?’ That’s how Trump defeated Clinton.
In July, a Democratic Super PAC spent $500,000 airing a ‘negative ad’ about George Holding, basically saying ‘Vote against George Holding because he voted to hurt people with pre-existing conditions healthcare.’
They were charging down the ‘negative attack’ road but there was one problem: Their ad wasn’t true.
And when George Holding explained that the Republican plan to replace Obamacare – which he’d voted for – did require insurance companies to cover people with pre-existing conditions, the Democratic Super Pac’s ad backfired on Linda Coleman. Which should be a lesson to both candidates and Super PACs.