The other day a newspaper reporter called and asked, Did you know Hillary’s Super PAC has spent $9 million to buy TV time in North Carolina? I didn’t. And, it turned out, they’d actually spent $12.5 million.

Next, I looked to see how much Donald Trump was spending. The first story I found – in the Wall Street Journal – said, Lagging in fundraising, Donald Trump has aired Zero TV ads in the last month. Another story in US Today said, Hillary has aired 20,000 ads since June 8, Trump O.

Then, a couple of days later, Hillary aired two new TV ads.

The first ad started with a clip of a reporter interviewing Trump, asking: Who are you consulting with consistently so you’re ready on day one? And of Trump replying: I’m speaking with myself because I have a very good brain.

Hillary’s first ad showed Donald Trump bragging about Donald Trump’s brain.

In politics there’s an old truism: When people are making up their minds who to vote for two things matter: A candidate’s stands on the issues and his or her character. Of the two, character is more intangible but it’s also more potent.

As a candidate Hillary Clinton’s a dud. But those ads are not duds.

Hillary’s campaign has zeroed in on Donald Trump’s character.

For the next four days – during the Republican Convention – Donald Trump is going to be the star of the most watched TV program in America. By Thursday night when the gavel falls he needs to give people a reason to vote for Donald Trump – because of his character.

http://www.charlotteobserver.com/opinion/op-ed/article89921897.html