Tiger and Toyota PR
February 24, 2010 - by
PR types like to speculate about what they would advise Toyota
For all the ridicule and criticism, I think Tiger made a good first step in his televised mea culpa.
But Toyota
The myth is that you can do something magic in situations like these that will make the problem go away.
Afraid not.
Both Tiger and Toyota
They are both in a no-spin zone. No amount of PR will solve their problems. Only real change – and the difficult process of persuading people they have changed – will work.
But Tiger did well in his first public statement.
Critics say he was robotic. Well, he is robotic. That’s how he plays golf. And he approached his appearance the same way he approaches each golf shot.
They say he was rehearsed. Like you’d walk into that situation and wing it.
But he did the one thing he had to do: Confess his sins and apologize.
He hit bottom. Now he can work his way up.
Posted in General
Tiger and Toyota PR
February 24, 2010/
PR types like to speculate about what they would advise Toyota
For all the ridicule and criticism, I think Tiger made a good first step in his televised mea culpa.
But Toyota
The myth is that you can do something magic in situations like these that will make the problem go away.
Afraid not.
Both Tiger and Toyota
They are both in a no-spin zone. No amount of PR will solve their problems. Only real change – and the difficult process of persuading people they have changed – will work.
But Tiger did well in his first public statement.
Critics say he was robotic. Well, he is robotic. That’s how he plays golf. And he approached his appearance the same way he approaches each golf shot.
They say he was rehearsed. Like you’d walk into that situation and wing it.
But he did the one thing he had to do: Confess his sins and apologize.
He hit bottom. Now he can work his way up.
Posted in General