The first thing you saw in Donald Trump’s video was a mug shot of an illegal immigrant who’d murdered a girl and the next thing you heard was Jeb Bush’s voice saying illegal immigration wasn’t a crime it was an act of love.

Donald Trump’s first video was short, brutal and to the point.

The first thing you saw in Jeb Bush’s video was a young Donald Trump saying he’d lived in New York City and lived in Manhattan all his life so his views were different than if he’d lived in Iowa – and the next thing you saw were three more videos of Trump saying he was pro-choice, liked Hillary, and was more of a Democrat than a Republican.

It wasn’t short. It looked a lot like a typical political ad. But it made a point.

But the question isn’t who won Round One: It’s not whether Trump bloodied Bush more, or Bush wounded Trump more. The point is, the gloves are now off. And the shooting’s started.