The Problem With Old Media
I read a lot of newspapers. And a lot of newspapers are writing these days about what newspapers could do different to make more money. Like charging people to read content online.
But my friend David Burney said something wise that made me think that won’t work. He said revenue is down at newspapers – and TV stations, for that matter – because ads are down.
That has nothing to do with how readers value the content.
Newspapers and TV stations make money by selling ads. And they’re selling a lot less ads. One story – in a newspaper – said ad revenue at the nation’s newspapers might be down something like 30 percent from last year.
Charging for news content won’t change that.
By the way, a good blog about all things media and more is Talk Politics by Leroy Towns and Anne Johnston at UNC-Chapel Hill. Check it out.
Click Here to discuss and comment on this and other articles.
The Problem With Old Media
I read a lot of newspapers. And a lot of newspapers are writing these days about what newspapers could do different to make more money. Like charging people to read content online.
But my friend David Burney said something wise that made me think that won’t work. He said revenue is down at newspapers – and TV stations, for that matter – because ads are down.
That has nothing to do with how readers value the content.
Newspapers and TV stations make money by selling ads. And they’re selling a lot less ads. One story – in a newspaper – said ad revenue at the nation’s newspapers might be down something like 30 percent from last year.
Charging for news content won’t change that.
By the way, a good blog about all things media and more is Talk Politics by Leroy Towns and Anne Johnston at UNC-Chapel Hill. Check it out.
Click Here to discuss and comment on this and other articles.