The New Buzzword
2010-04-09 - by
What is it with “narrative”?
We used to talk about “message” in campaigns. Now candidates have a “narrative.”
Rob Christensen did a recent column about the different “narratives” of the Democratic candidates for U.S. Senate.
“Message” implied issues. It implied addressing the concerns of voters.
“Narrative” implies telling a compelling story about the candidate – presumably one that connects them to voters.
My guess is that this is recognition of the role of personality in politics. We say we base decisions on issues. But we also make judgments about the character and personality of the people who want to hold public office.
As well we should. See Mike Easley and John Edwards.
The problem is that a charismatic personality (also see above) can mask character flaws.
So “narrative” is only part of what we need. We also need critical examination – and testing – of that narrative by the media, insiders and opponents.
Thus the value of “negative” campaigns. As Carter has observed, the biggest lies in politics are often found in positive ads. The negative ads are usually more truthful.
The New Buzzword
2010-04-09/
What is it with “narrative”?
We used to talk about “message” in campaigns. Now candidates have a “narrative.”
Rob Christensen did a recent column about the different “narratives” of the Democratic candidates for U.S. Senate.
“Message” implied issues. It implied addressing the concerns of voters.
“Narrative” implies telling a compelling story about the candidate – presumably one that connects them to voters.
My guess is that this is recognition of the role of personality in politics. We say we base decisions on issues. But we also make judgments about the character and personality of the people who want to hold public office.
As well we should. See Mike Easley and John Edwards.
The problem is that a charismatic personality (also see above) can mask character flaws.
So “narrative” is only part of what we need. We also need critical examination – and testing – of that narrative by the media, insiders and opponents.
Thus the value of “negative” campaigns. As Carter has observed, the biggest lies in politics are often found in positive ads. The negative ads are usually more truthful.