Linda Coleman isn’t well known – her Favorable is 18% and her Unfavorable is 16%. Some Democrats know and like her but most voters don’t know who she is or where she stands on the issues they care about.

In June and July, when George Holding ran ads comparing his stand for workfare and for term limits to Linda Coleman’s. And as voters learned of her opposition to workfare and term limits, Coleman’s ‘negatives’ rose. But, still, most voters know very little about her.

George Holding’s better known but, still, he’s not well known with Independents. When you ask in a poll – Do you have a favorable or unfavorable opinion of George Holding? – Republicans know and like George Holding but Independents reply, I’ve heard his name but I don’t know enough about him to have an opinion. Holding has no real negatives – hardly anyone dislikes him but a few Democrats – but to many voters he’s a cipher.

What does all that mean? Since they don’t have clear opinion of either George Holding or Linda Coleman, many voters, especially Independents, are voting based on how they feel about Trump and the Republicans in Congress. And that’s good news for Coleman. And that’s unlikely to change unless Holding gives them a reason to vote for him instead of Linda Coleman – which brings us to the two Super PACs running ads, one attacking George Holding and the other supporting him.

To be continued…