Pat’s Payout Freakout

Two things are for sure here: First, it’s never good to be linked to Mark Sanford in a Page One story. Second, if Bev Perdue had done it, McCrory and the Republican Party would be howling for her investigation, indictment and impeachment.
 
But there are two big questions: First, how bad, and how politically damaging, is Governor McCrory’s $185,509 stock payout from Tree.com/Lending Tree? Second, is his Defcon 5/massive nuclear retaliation smart or stupid?
 
Clearly, the deal smells. And, clearly, the Governor told us as little as possible about it before now. He knew that people might question their Governor getting a post-election sweetheart deal that paid him more than his state salary.
 
Especially since Lending Tree has been accused of violating state and federal laws. And paid $3 million to South Carolina in 2012 after regulators said it hadn’t disclosed that it was being paid by the lenders it recommended as having the best mortgage rates.
 
McCrory and Sanford weren’t exactly serving on the board of a corporate citizen like Red Hat or First Citizens.
 
But what McCrory did pales beside how he has reacted. The blitz he launched against AP and its reporters was breathtaking.
 
In one statement, he said of the story, “It was written with malice and the intent to do harm without any factual consideration given.” In an interview, he said, “I almost call it the new Rolling Stone type of Journalism.”
 
The N&O called the response “an assault on the AP.” Several reporters expressed amazement on social media – and defended the AP reporters. One non-media post said something you always hear in these situations: “Never pick a fight with a man who buys ink by the barrel.” One PR veteran said, “If this is what works, I need to retire.”
 
McCrory critics said it’s just another sign of the Governor’s prickliness and over-sensitivity, an overreaction cooked up in the heat of anger and frustration.
 
Or maybe not. Maybe it’s cold political calculation. And maybe it will work.
 
No, it’s not PR 101. The conventional approach is to argue the facts, but not attack reporters’ integrity. This is a whole new barrel of ink.
 
Team McCrory, as they call themselves, may figure he can’t survive two years of ethics stories like this and the 60 Minutes story on Duke and coal ash. Maybe it’s easier to destroy the messenger than defend the Governor.
 
This all comes just as AP announced that it is “doubling down on state government coverage.” On AP’s website, one editor says, “…(W)e are really pushing our state bureaus to focus their time and effort on content that is exclusive to AP and that our members and subscribers can’t get anywhere else. That needs to be our guiding principle. We do that exactly as we always have: by developing sources and breaking stories, being fastest on big breaking news, and by providing explanation, analysis and depth on the stories that have the biggest impact on peoples’ lives.”
 
They sure started with a bang. And McCrory fired back with an even bigger bang. Now it’s war.
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Gary Pearce

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Pat’s Payout Freakout

Two things are for sure here: First, it’s never good to be linked to Mark Sanford in a Page One story. Second, if Bev Perdue had done it, McCrory and the Republican Party would be howling for her investigation, indictment and impeachment.
 
But there are two big questions: First, how bad, and how politically damaging, is Governor McCrory’s $185,509 stock payout from Tree.com/Lending Tree? Second, is his Defcon 5/massive nuclear retaliation smart or stupid?
 
Clearly, the deal smells. And, clearly, the Governor told us as little as possible about it before now. He knew that people might question their Governor getting a post-election sweetheart deal that paid him more than his state salary.
 
Especially since Lending Tree has been accused of violating state and federal laws. And paid $3 million to South Carolina in 2012 after regulators said it hadn’t disclosed that it was being paid by the lenders it recommended as having the best mortgage rates.
 
McCrory and Sanford weren’t exactly serving on the board of a corporate citizen like Red Hat or First Citizens.
 
But what McCrory did pales beside how he has reacted. The blitz he launched against AP and its reporters was breathtaking.
 
In one statement, he said of the story, “It was written with malice and the intent to do harm without any factual consideration given.” In an interview, he said, “I almost call it the new Rolling Stone type of Journalism.”
 
The N&O called the response “an assault on the AP.” Several reporters expressed amazement on social media – and defended the AP reporters. One non-media post said something you always hear in these situations: “Never pick a fight with a man who buys ink by the barrel.” One PR veteran said, “If this is what works, I need to retire.”
 
McCrory critics said it’s just another sign of the Governor’s prickliness and over-sensitivity, an overreaction cooked up in the heat of anger and frustration.
 
Or maybe not. Maybe it’s cold political calculation. And maybe it will work.
 
No, it’s not PR 101. The conventional approach is to argue the facts, but not attack reporters’ integrity. This is a whole new barrel of ink.
 
Team McCrory, as they call themselves, may figure he can’t survive two years of ethics stories like this and the 60 Minutes story on Duke and coal ash. Maybe it’s easier to destroy the messenger than defend the Governor.
 
This all comes just as AP announced that it is “doubling down on state government coverage.” On AP’s website, one editor says, “…(W)e are really pushing our state bureaus to focus their time and effort on content that is exclusive to AP and that our members and subscribers can’t get anywhere else. That needs to be our guiding principle. We do that exactly as we always have: by developing sources and breaking stories, being fastest on big breaking news, and by providing explanation, analysis and depth on the stories that have the biggest impact on peoples’ lives.”
 
They sure started with a bang. And McCrory fired back with an even bigger bang. Now it’s war.
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Gary Pearce

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