Naked Confidence

Elaine Marshall’s campaign has shown a striking level of confidence about today’s runoff.
 
She said the only way she could lose would be to walk down the street naked.
 
Yep, that would do it.
 
And her campaign apparently sent out a communication that sounded like an early declaration of victory.
 
They obviously calculate that a confident campaign won’t breed overconfident supporters.
 
The story lines played out in unexpected ways, even though both candidates’ messages were off the rack.  Marshall: fighting for you. Cunningham: a fresh new face.
 
Cunningham fit the formula that worked for Democrats nationally in 2006 and 2008. Fresh face + Iraq vet = winner. That’s apparently why the DSCC, NCAE, Sierra Club and labor endorsed him.
 
Now he’s going to find out whether Democratic voters stand up and salute for that profile. He sent an email Monday from Wes Clark, Democrats’ favorite – maybe only – general. But Clark never had much luck getting volunteers to follow him into battle when he ran himself.
 
Marshall’s campaign virtually reinvented her: Elaine 2.0. She’s now a populist, taking on lobbyists, big corporations and Washington. Funny how we all missed that the 14 years she’s been Secretary of State.
 
But that could be a winning formula in a year that looks big for women and Washington-bashers.
 
In the end, their campaign “narratives” – my nominee for Politispeak of the Year – came down to “here’s who I am” (Cunningham) versus “here’s what I’ll do” (Marshall).
 
 
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Gary Pearce

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Naked Confidence

Elaine Marshall’s campaign has shown a striking level of confidence about today’s runoff.
 
She said the only way she could lose would be to walk down the street naked.
 
Yep, that would do it.
 
And her campaign apparently sent out a communication that sounded like an early declaration of victory.
 
They obviously calculate that a confident campaign won’t breed overconfident supporters.
 
The story lines played out in unexpected ways, even though both candidates’ messages were off the rack.  Marshall: fighting for you. Cunningham: a fresh new face.
 
Cunningham fit the formula that worked for Democrats nationally in 2006 and 2008. Fresh face + Iraq vet = winner. That’s apparently why the DSCC, NCAE, Sierra Club and labor endorsed him.
 
Now he’s going to find out whether Democratic voters stand up and salute for that profile. He sent an email Monday from Wes Clark, Democrats’ favorite – maybe only – general. But Clark never had much luck getting volunteers to follow him into battle when he ran himself.
 
Marshall’s campaign virtually reinvented her: Elaine 2.0. She’s now a populist, taking on lobbyists, big corporations and Washington. Funny how we all missed that the 14 years she’s been Secretary of State.
 
But that could be a winning formula in a year that looks big for women and Washington-bashers.
 
In the end, their campaign “narratives” – my nominee for Politispeak of the Year – came down to “here’s who I am” (Cunningham) versus “here’s what I’ll do” (Marshall).
 
 
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Gary Pearce

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