Hillary Clinton’s new TV ad in North Carolina plays to her Clintonian strength: I feel your pain.

It’s a deliberate contrast to Obama’s appeal: the lift of optimism and hope. Clinton’s appeal is who can do the hard, gritty work of government.

Just as Democrats are split, there is a vast gap between the candidates’ appeals. Inspiration versus perspiration.

One Democrat observed that Obama’s supporters talk about how he has inspired people to get involved in politics – all of which ends on Election Day. Hillary’s supporters talk about what she’ll do after Election Day, as President.

There is something to that. But Obama supporters might answer that being President is about inspiration before and after a campaign.

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