Donald Trump epitomizes an American trait: Independence. Like Trump or loathe him, he’s his own man, stands on his own two feet, and has the courage to fight all corners.

So how did Trump come to be so unpopular?

Trump also epitomizes another American trait: To win he bullies and boasts, but when Trump tweets he’s ‘the greatest of all Presidents’ and that ‘Nancy’s teeth were falling out of her mouth’ even his friends wince.

For years in small towns across America working class families have been struggling to make ends meet and, at the same time, they’ve been watching the values they grew up with fall apart around them.

At the same time – in our cities and suburbs – a different tribe has prospered and, culturally, it has no qualms about changing values like Gay Marriage and Sanctuary Cities.

An historian at Stanford University described these two tribes as the Coasts (well-off financially) versus the Heartland (struggling to make ends meet) – and when Trump attacks the Washington elites the dispossessed in the Heartland see an independent man fighting for them while the people on the ‘Coasts’ see a bully and a charlatan.

It’s a subtle devilment: One tribe turns a blind eye to vice, the other turns a blind eye to virtue, so both fall into a trap.