What’s up with Pat McCrory’s ad strategy?

Under the Dome reported that he has a new ad “boasting of North Carolina’s economic gains.” In it, McCrory says:

“When I entered office North Carolina had record unemployment, high taxes and huge budget shortfalls; it had been that way for years. Now, we have one of the fastest-growing economies in this country. We cut taxes. Added 300,000 new jobs. We have the lowest unemployment in nine years and we’re announcing thousands of new jobs every month. That’s results, not politics.”

The same Under the Dome reported on a Bloomberg poll that showed Roy Cooper leading McCrory by 50-44. Dome added:

“Some of that may be explained by another finding: 58 percent said the state’s on the ‘wrong track’ while 34 percent said it was moving in the right direction.”

So McCrory takes credit for how well things are going. But voters say, by a 24-point margin, that things aren’t going well.

Cooper may be happy that ad is on the air.

Note: I’m glad to post this after my blog yesterday lamenting the N&O’s shrinking political coverage. The paper is still good blog fodder. And a good breakfast companion. (So long as it’s not a big breakfast.)