Does This Work?
Does a message about “workers,” “working families” and “working-class voters” really work for Democrats?
Or does it heighten the perception that we see Americans as identity groups, instead of individuals?
Ken Martin (photo), the new national Democratic Party chairman, obviously thinks “working class” works.
This week, he sent a 2,000-plus-word memo that used some form of “workers” and “working class” more than 50 times.
He didn’t say, “Workers of the world unite.”
He did say, “It’s time to remind working Americans – and also show them every day – that the Democratic Party always has been and always will be the party of the worker.”
Words matter in politics.
Words can inspire people – or repel them.
Do “worker” and “working class” really work?
I’m asking for a lot of Democratic friends.
Photo by The New York Times
Does This Work?
Does a message about “workers,” “working families” and “working-class voters” really work for Democrats?
Or does it heighten the perception that we see Americans as identity groups, instead of individuals?
Ken Martin (photo), the new national Democratic Party chairman, obviously thinks “working class” works.
This week, he sent a 2,000-plus-word memo that used some form of “workers” and “working class” more than 50 times.
He didn’t say, “Workers of the world unite.”
He did say, “It’s time to remind working Americans – and also show them every day – that the Democratic Party always has been and always will be the party of the worker.”
Words matter in politics.
Words can inspire people – or repel them.
Do “worker” and “working class” really work?
I’m asking for a lot of Democratic friends.
Photo by The New York Times