Runoff Upside

Conventional wisdom is that runoffs are hurtful. Not always.
 
Elaine Marshall’s runoff helped her. Helped her especially with her most important target right now: the national fundraising community.
 
If Cunningham hadn’t called for a runoff, doubts would have lingered about Marshall’s electability.
 
As in: “She couldn’t even get 40 percent against a first-time candidate.”

Instead, the story in Washington now is that she pulled off a surprising and convincing victory against an attractive challenger.
 
For now, the money race is her most important campaign.
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Gary Pearce

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Runoff Upside

Conventional wisdom is that runoffs are hurtful. Not always.
 
Elaine Marshall’s runoff helped her. Helped her especially with her most important target right now: the national fundraising community.
 
If Cunningham hadn’t called for a runoff, doubts would have lingered about Marshall’s electability.
 
As in: “She couldn’t even get 40 percent against a first-time candidate.”

Instead, the story in Washington now is that she pulled off a surprising and convincing victory against an attractive challenger.
 
For now, the money race is her most important campaign.
Avatar photo

Gary Pearce

Categories

Archives