Saturday, March 24, 2012 11:31 AM
I, too, like negative ads. But, then, the term "negative ads" can be everything from a snarky remark about an opponent to an outright lambasting including accusations and things just short of libel.
Snarky: "Joe Candidate has shown his support for less taxation for middle income Americans even though there are some that run for office that are so rich they can't understand how this is important to most working people in our country".
Lambasting/short of libel: "Joe Candidate will not accept higher taxes for middle income folks like his opponent supports because he was not born with a silver spoon in his mouth without ever having to work for a living".
What works depends on what venue a candidate is using and where the ads are placed. You keep your base with the "lambasting" ads and you generate a kind of humorous inolvement support from independents/undecides with "snarky" ads.
They all have their place, IMO.